New web technologies and trends

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The internet is changing every day. New technologies, tools, programming languages, ways to communicate and perform daily tasks, are introduced every few months. Taking advantage of these technologies and using them in our website can drastically increase the user experience, performance and search engine ranking. Some of the most important technologies every website owner should use in their website are:

Google AMP (Accelerated Mobile Pages)

AMP is an acronym for Accelerated Mobile Pages. It is created in order to make the internet faster for mobile devices. The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms. AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. For every page in the website, there is an AMP version created that is cached in Google. The Google AMP Cache is used to serve cached AMP HTML pages. In i-seo.us we support and make use of Google's initiative for faster mobile internet and so we make sure all our websites make use of that technology. Add Google AMP technology to your website now.

Responsive web design

Responsive Web Design (RWD) is an design approach aimed to allow web pages to be viewed in response to the size of the screen or web browser someone is viewing them with. In other words, it is a design that works, displays great and offers the same functionality to all the types of devices, like desktop computers, laptops, tablets, smartphones, smart TVs, game consoles, etc.

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.

Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Latest statistics show that 4 out of 5 smart phone users, use it to shop online, use social networks and the majority of them clicks their ads. Mobile marketing ranks at the top in terms of media consumption, even higher than TV, with 1.8 hours per day. People also read a lot online. Sure there are newspapers, but many people are reading their news online. Where does your audience is getting their news from? Is your website mobile friendly? Therefore, Google announced Mobilegeddon (April 21, 2015) and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.

Make your website mobile friendly now, by adding responsive functionality, easy and with low cost. Contact us now for a free analysis and proposal.

Canonical URLs

A canonical URL is an HTML element that helps preventing duplicate content issues by specifying the "canonical" or "preferred" version of a web page as part of search engine optimization. It is described in RFC 6596, which went live in April 2012. Duplicate content is a very important issue that could prevent a web page from reaching its full potential in with the search engine results ranking. But what are duplicate content issues? Imagine the most simple web page that its URL looks like domain-name.com. Another version of the URL could be domain-name.com/index.php, another could be the www variations, etc. All these different URLs actually point to the same web page, but since the search engine does not know about it, it perceives it as different and therefore duplicate content. The result is similar to what happens when a water pipe splits from one pipe to 4 pipes of the same size. The water pressure falls drastically. This could be avoided, by adding a canonical link to the preferred version of the URL, like the www.domain-name.com and therefore instruct the search engine that this is the URL to for indexing this page. The other way around would be to let the search engines index all the variations of the links and therefore the traffic to this page would split between all these different versions of the URLs instead of being accumulated, dividing the ranking points that could make the difference between the 5th page and the 1st page in the searching engine results. Don't wait, it is easy and cost effective to make use of the canonical URLs to your website. Let us do it for you now.

Microformats (Rich Snippets)

Utilize Microformat markup into your website is a great way to boost SEO and add your website's functionality right from the search engine. Microformats are also called Rich Snippets, Microdata, or Structured Data is a way to mark up content and help Google better understand its context for display in Search. You do this by marking up content properties and enabling actions where relevant. This makes it eligible for inclusion in Rich Cards and Rich Snippets. For some content types, it allows users to engage directly with your content right from Search. There are currently these type of Microformats:

Site Name & Site Logo

microformats rich snippets google structured data markup logo

It indicates the preferred name and logo you want Google to display in Search results. See example


microformats rich snippets google structured data markup breadcrumbs

It indicates each inner page position in the site hierarchy. See example

Sitelinks Searchbox

microformats rich snippets google structured data markup sitelinks searchbox

Adds a custom searchbox for your website in Google search results. See example

Stars Rating

microformats rich snippets google structured data markup rate

It enables the popular stars rating snippet for your articles & pages. See example

Products Data

microformats rich snippets google structured data markup product data

They display product reviews, stars rating, pricing and availability. See example

Events Data

microformats rich snippets google structured data markup events data

They describe organized events with date, venue and address. They display product reviews, stars rating, pricing and availability. See example

Recipes Data

microformats rich snippets google structured data markup recipes

They provide rich cards and host-specific lists for your recipes. See example

Courses Data

microformats rich snippets google structured data markup courses

They let prospective students find courses easier through Google Search. See example


microformats rich snippets google structured data markup reviews

With your critic reviews displayed prominently in Google Search results, your readers will be able to easily find them and navigate to your website to read the complete reviews. See example

Social Profile Links

microformats rich snippets google structured data markup social profiles

They add your social profile information to a Google knowledge panel. See example

Local Business Listing

microformats rich snippets google structured data markup local business listing

They add business info such as phone, address, map and opening hours. See example

Let us help you add Microformats to your website, increase your its functionality right from Google and also raise its position in the search engine results.

Open Graph

Facebook and Open Graph is another type of Structured Data, used by Facebook. By marking up content with Open Graph, you help Facebook to better understand its context. Facebook uses the Open Graph Protocol to extract the proper description about shared links. Google also uses Facebook share to index your publications better. By using Open Graph metadata you will improve search engine optimization of your site. It will help you increase your website's visibility with search engines and as a result, your pages will raise their position in the search engine results. Let us help you add Open Graph to your website.

Twitter Card

This is another type of Structured Data, used by Twitter. It is used in order to produce Twitter Cards in Twitter. With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. By adding this type of of markup to your web page, users who Tweet links to your content will have a “Card” added to the Tweet that's visible to their followers. Let us help you add Twitter Cards to your website.

Dublin Core

Dublin Core is another way to structure your website's content. It was introduced in order to create a digital "library card catalog" for the Web. Dublin Core is made up of 15 metadata (data that describes data) elements that offer expanded cataloging information and improved document indexing for search engine programs. Adding this type of of markup to your web page, will result to a boost in your website's visibility with the search engines. Let us help you add Dublin Core to your website.


Adding the Geolocation of your business in your website can help with localized SEO. This means that when someone is searching a bisuness type such as your own in your area, your business will be displayed first in the search engine results. The process to add Geolocation to a website is called Geotagging. It is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes or RSS feeds and is a form of geospatial metadata. This data usually consists of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names, and perhaps a time stamp. Geotagging can help users find a wide variety of location-specific information from a device. For instance, someone can find images taken near a given location by entering latitude and longitude coordinates into an image search engine. Let us help you add the Geolocation of your business to your website.

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